1. Prioritise quality over quantity interactions
Ultra-high net worth individuals (UHNWIs), many of whom make up our client base, move in unique circles, so it takes more than a few social media ads to win over and engage this discerning audience.
When it comes to talking about whisky cask investments, quality interactions with small groups of investors are often favourable to addressing an audience with hundreds of people. Every cask investor has their own motivations and goals, whether purely financially driven, or otherwise, and it’s important our portfolio managers understand these on a more personal level to advise accordingly.
At Whisky 1901 we like to think of ourselves as a type of exclusive members club. We regularly host smaller, more intimate gatherings such as our London and Edinburgh whisky tasting events.
You can also join our live Q&As on our Instagram channel where you can meet our team, ask questions, and gain insights about the whisky cask investment market. It’s this type of engagement that we believe sets us apart in this industry.
2. It’s possible to be creative in the corporate world
There’s a misconception that you can’t be creative in the corporate world.
While whisky investment is not a regulated market, there are certain standards to comply with. Investment is a serious business, so transparency and ethics are essential. Nevertheless, there is still scope to be creative in both strategy and execution. After all, whisky is synonymous with craftmanship.
Perhaps one of the more tangible examples of our creativity is the design of our first bottled Scotch whisky – Edition One of The Collection. We’re proud of the work that went into designing the product, from bottle choice to packaging, so much so that bottling is a service we offer our clients.
3. Never stop learning!
Here at Whisky 1901 our team motto is “we educate ourselves, before we educate others”. There’s so much to get your head around when it comes to whisky, and investment, but our team is committed to ongoing learning.
From our CEO to our portfolio managers, everyone at Whisky 1901 holds an Award in Spirits from the Wine & Spirit Education Trust (WSET). Most of the team are certified by the Edinburgh Whisky Academy (EWA), myself included, as I have just successfully completed the EWA Introduction to Scotch Whisky course.
Being transparent and accountable is paramount in this unregulated market and it’s my job to ensure potential investors have confidence in our communications to make an informed decision on how to invest in whisky, that’s why I recently completed Advertising Standards Authority (ASA) and Committees of Advertising (CAP) training.
But the best thing about learning is being able to pass on that knowledge. It’s a privilege to educate others about whisky and cask investment opportunities through various channels such as our whisky tasting sessions hosted by Keeper of the Quaich Matt Chambers, social media Q&As, podcast appearances and our media presence.
I very much look forward to learning more in this exciting industry.
**Disclaimer**
Whisky cask investments are unregulated in the UK. The value of investments is variable and can go down as well as up. You have 14 days to change your mind and request a full refund under our cooling-off period. The volume of spirit will decrease over time (known as “the Angels’ share”). “New Make” spirit has to be matured for 3 years, during which time its alcoholic strength could be reduced. However, for the product to be classed as “whisky”, it must retain a minimum strength of 40%.
Fees apply, see terms and conditions for details and terms around exiting your investment. An investor may get back less than the amount invested. Information on past performance, where given, is not necessarily a guide to future performance. The capital invested can fluctuate and the price of casks can go down as well as up and is not guaranteed. The investments and services offered by us may not be suitable for all investors. If you have any doubts as to the merits of an investment, you should seek advice from an independent financial advisor. The Whisky 1901 Ltd sale price includes a discretionary markup to cover the cost of services provided, including but not limited to, storage, movement and maintenance of casks, insurance, front and back-office software.
