The Whisky Broker Expert

Why invest in whisky?

Over the last decade, cask whisky has become one of the most sought-after investments.

Whisky collecting and investing is on the rise as investors seek out hard assets able to provide proven stores of wealth in a high-inflation world.

Scotch Whisky is rated by the industry body as the world’s ‘number one internationally traded spirit’ with exports worth over £4bn annually.

Whisky 1901 offers an end-to-end lifecycle service in this emerging category. Our experts can show you how the market works, advise you in choosing the casks right for your budget and investment goals, then support you in all the practical aspects of purchasing, owning, managing and eventually realising your cask investment.


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Three-time DP World Tour winner Ewen Ferguson has signed a multi-year sponsorship deal with Scotch whisky cask investment company Whisky 1901.

Ferguson celebrated his third DP World Tour victory in his 101st appearance, nearly two years after his last win at the ISPS HANDA World Invitational. This triumph marks him as the third Scottish winner of the BMW International Open, following in the footsteps of Sandy Lyle (1991) and Colin Montgomerie (1999). His win also secured him a spot in The Open at Royal Troon, as one of the top five players within the top 20 on the Race to Dubai who were not otherwise exempt.

(July 2024)

Access Whisky

Once a rare commodity and limited to only industry insiders, private investors can now add cask whisky to their portfolio. No two whisky casks are ever the same: each is unique.

That makes offering generalisations about investment performance problematic—while also generating the opportunity, enjoyment and satisfaction of finding the unicorns.

We have access to over 100 different distilleries across Scotland, allowing investors to find the best Scotch whisky for them. To provide some context: the BC20 Whisky Cask Index suggests that £100,000 invested in whisky casks in July 2018 would have been worth £160,000 by the end of June 2020.

A portal to track your investments

Our Offering

Whisky 1901 combines finger-on-the-pulse market expertise with a deep appreciation for the time-honoured craft of whisky making.

Our trained and certified brokers can help you navigate the vast array of cask investing possibilities to pick out those that suit your budget and goals.

We offer full lifetime service for your investment. We are one of the few businesses with a Warehouse keepers and Owners of Warehoused Goods Regulations (WOWGR) licence, which gives us permission to own, buy and sell goods in duty suspension in a bonded warehouse.

Our Team

Our team are experts in Scotch whisky and have years of financial expertise in luxury investments. We guide investors through our step-by-step whisky investing process, so they are kept informed throughout their investment.

Our team will look after your investments and ensure that you are completely satisfied with your whisky investment.

In fact, throughout the entire process, investors will be able to keep in touch with your barrel of investment online, able to access a unique dashboard personalised to their specific cask purchases.

This will allow you to track your cask whisky investment until you choose to sell. On completion, you’ll receive a Delivery Order transferring title to you. You’ll even be able to visit the distillery housing your cask. The romance of a real Scottish distillery, sometimes hundreds of years old, is definitely something to experience!

**Disclaimer** – Whisky cask investments are unregulated in the UK. The value of investments is variable and can go down as well as up. You have 14 days to change your mind and request a full refund under our cooling-off period. The volume of spirit will decrease over time (known as “the Angels’ share”). “New Make” spirit has to be matured for 3 years, during which time its alcoholic strength could be reduced. However, for the product to be classed as “whisky”, it must retain a minimum strength of 40%. Fees apply, see terms and conditions for details and terms around exiting your investment. An investor may get back less than the amount invested. Information on past performance, where given, is not necessarily a guide to future performance. The capital invested can fluctuate and the price of casks can go down as well as up and is not guaranteed. The investments and services offered by us may not be suitable for all investors. If you have any doubts as to the merits of an investment, you should seek advice from an independent financial advisor.


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