Who we are
Whisky 1901 is a leading Scotch whisky investment company. We help connect potential investors with the right cask of Scotch whisky.
Our expert team has years of financial experience and knowledge about the whisky industry. We can help investors through the process to find the best investment for them.
Founded in 2019, Whisky 1901 now works with 250+ clients and has 1,000+ whisky casks under management.
HOW WE OPERATE
Our team of 12 is based in London, in offices opposite the iconic, luxury Harrods store in Knightsbridge. Our brokers visit Scotland several times a month, but we value the detachment physical separation offers. Whisky and the distilleries where it is created are full of romance, something that can distract from clear-headed investing.
Currently our clients are mainly although not exclusively UK-based. Our plans include extending into Europe, then moving further afield with Dubai and the Middle East.
Operating as a compact but fully resourced team ensures all our clients enjoy direct contact with key advisors and the people managing their casks through the course of their investment.
What we do
Our team deeply understands how valuable Scotch can be and we marry our financial knowledge with our deep passion for whisky, bringing our investors a measured, considered approach to investing.
We pride ourselves on our analytical process to whisky investing, where we carefully assess each variable from rarity, collectability and quality to determine the potential ROI.
We use our knowledge of the market, and our relationships with leading distilleries, to identify opportunities and purchase casks for our stock portfolio. So, when you invest in whisky in the UK with Whisky 1901, you almost always buy from our stock.
WHY WORK WITH US
Our principal income is the 10% commission we receive when you realise your investment. Sharing the journey in this way is an excellent motivation for ensuring we offer you casks with the best prospects for appreciation.
There’s another incentive. We own our casks: those few we don’t sell we hold and they must make a profit for us.
To minimise risks and maximise potential, Whisky 1901 deals only with Scotland’s top 10-20 distilleries: proven creators of Scotch that is perennially in demand.