Navigating evolving standards
Online advertising and adhering to the new standard can be a minefield. But resources and courses from the ASA and the Committees of Advertising Practice (CAP) provide the guidance needed for everything related to alcohol advertising. In particular, the Insiders Guide to ASA and CAP module, which I recently completed and achieved a completion certificate.
Self-learning modules spanned topics from the history of online advertising to the intricacies of alcohol advertising. But it was the live seminars that really brought the terminology to life with visual examples and guidance on how to apply the rules in practice and safeguard our brand.
Putting theory into practice
The text and imagery we use around whisky cask investment needs to follow strict guidelines, ensuring our marketing content and assets are legal, decent, honest, and truthful. When the new standards first hit, it was a lot to take in, but true to our team motto – “we educate ourselves, before we educate others” – we embraced the guidelines for the benefit of all our current and future clients.
Armed with a newfound understanding of ASA principles we provide our clients with reliable and accurate information about Whisky 1901 and how to invest in whisky, setting us apart from other alternative asset investments. Adhering to the enforcement notice for advertising of whisky cask investment means that every piece of marketing content we develop is in line with the guidelines.
Team effort
Throughout the process of coming up to speed with the regulations, what truly impressed me was the dedication of the entire team at Whisky 1901. They not only embraced the regulations but strived to educate themselves and their clients. It was a refreshing approach, and I was proud to be a part of it.
Upholding integrity and ensuring transparency in all our communications is my primary goal and one which the entire Whisky 1901 team is fully behind. We are extremely passionate about our industry and educating whisky veterans and new audiences about the opportunities for cask investment. With the support of the new enforcement notice we can continue to ensure our content hits the mark every time.
To find out more about how to invest in whisky or to speak to one of our team about attending a future tasting event, get in touch.
**Disclaimer**
Whisky cask investments are unregulated in the UK. The value of investments is variable and can go down as well as up. You have 14 days to change your mind and request a full refund under our cooling-off period. The volume of spirit will decrease over time (known as “the Angels’ share”). “New Make” spirit has to be matured for 3 years, during which time its alcoholic strength could be reduced. However, for the product to be classed as “whisky”, it must retain a minimum strength of 40%. Fees apply, see terms and conditions for details and terms around exiting your investment. An investor may get back less than the amount invested. Information on past performance, where given, is not necessarily a guide to future performance. The capital invested can fluctuate and the price of casks can go down as well as up and is not guaranteed. The investments and services offered by us may not be suitable for all investors. If you have any doubts as to the merits of an investment, you should seek advice from an independent financial advisor. The Whisky 1901 Ltd sale price includes a discretionary markup to cover the cost of services provided, including but not limited to, storage, movement and maintenance of casks, insurance, front and back-office software.
