Understanding the rich history, intricate production methods, and distinctive characteristics of each whisky which is paramount to our journey of appreciation.
But how does this philosophy translate into the whisky cask investment industry?
We not only talk the talk, but we also walk the walk. We set a high standard for whisky education, striving for excellence that we hope others will emulate. This is why, at Whisky 1901, we offer a comprehensive 3-tier training system for all who join us.
Our training program includes a 2-week course, which consists of two parts. The first part involves shadowing various departments to gain insight into the operations and services provided by Whisky 1901. The second part entails receiving training from our Master of Whisky, Matt Chambers, to acquire a deep understanding of Scottish Whisky. This training equips individuals to conduct tastings that not only educate clients but also leave a lasting impression.
Additionally, we offer the WSET course to provide our portfolio managers with a foundational knowledge of spirits and the industry. This in-person course includes a day of learning, tasting, and an exam.
Furthermore, after three months of employment, staff members are enrolled in the EWA program, which requires completion of a Diploma in single malt whisky. This diploma is mandatory for all staff involved in managing, selling, and marketing casks. It ensures transparency in our whisky knowledge and instils confidence in our clients regarding the information we provide.
At Whisky 1901 we commit ourselves to continuous learning that drives us to always seek new opportunities for growth and development. By staying curious, open minded and proactive, we can continuously elevate our knowledge in the dynamic world of Scotch Whisky. Due to the constant evolving industry, staying ahead of trends is crucial. We encourage staff to read books, articles and blogs to keep us at the forefront of Whisky Cask Investment firms.
Whisky has a way of bringing people together, sparking conversation and forging bonds that transcends borders. Through our education initiatives at Whisky 1901, we aim to not only deepen our customer’s appreciation for Whisky but to also foster a sense of community.
We believe education isn’t just about imparting knowledge; it’s about enhancing the overall customer experience and creating whisky enthusiasts for life.
Whisky is increasing in value more rapidly than any other luxury asset class including diamonds and gold. Download your copy of the investment guide.
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**Disclaimer**: Important Information Regarding Whisky as an Investment Please read the following carefully before making any purchase. This communication is for informational purposes only and does not constitute financial or investment advice. Whisky 1901 Limited is not a regulated financial institution, and any references to “investment,” “broker,” or “advice” are intended solely for descriptive purposes of our services and should not be interpreted as financial advice.
1. Not Financial Advice or Regulated Services: Whisky 1901 Limited is not authorised by the Financial Conduct Authority (FCA) and does not offer financial or investment advice. Whisky 1901 Limited is an investment platform that provides guidance to its customers. Guidance is in impartial service which will help our customer identify its options and narrow down its choices but will not tell what to do or which products to buy, the decision is yours. Any reference to “investment,” “brokers,” or “portfolio management” is for general informational use and should not be interpreted as FCA-regulated financial services.
2. Whisky as a Tangible Asset: Whisky is sold as a physical, tangible asset, not a financial product or investment. It does not fall under FCA regulation, and purchasing whisky carries risks that differ from regulated investments like stocks or bonds. Any purchase decision should be made independently and based on personal research and judgment.
3. No Guarantee of Financial Returns: The value of whisky may fluctuate based on market demand, age, rarity, and other factors. The volume of spirit will decrease over time (known as “the Angels’ share”). “New Make” spirit has to be matured for 3 years, during which time its alcoholic strength could be reduced. However, for the product to be classed as “whisky”, it must retain a minimum strength of 40%. Fees apply, see terms and conditions for details and terms around exiting your investment Past performance is not an indication of future results, and Whisky 1901 Limited makes no guarantees regarding future returns, profit, or resale value.
4. Market and Liquidity Risks: Reselling whisky can be complex and market-dependent. There is no assurance of quick resale or profit, and potential buyers should consider liquidity risks. References to “investment goals” or “client returns” are illustrative and do not imply guaranteed financial returns.
5. No Advisory Role: Our representatives, sometimes referred to as “advisers,” “brokers,” or “portfolio managers,” are sales consultants specialising in whisky as a collectible asset and do not provide regulated financial or investment advice. Clients are encouraged to seek independent advice from qualified financial advisors for investment decisions.
6. The Whisky 1901 Ltd sale price includes a discretionary markup to cover the cost of services provided, including but not limited to, storage, movement and maintenance of casks, insurance, front and back office software. By purchasing whisky through Whisky 1901 Limited, you acknowledge that you understand and accept these terms and are fully aware of the risks associated with purchasing whisky as a collectible asset. You have 14 days to change your mind and request a full refund under our cooling-off period.
