Where whisky investment
can take you.

Contact Us

As featured in

Why 1901?

Contact Us

Exploding market value

Alternative asset classes are currently exploding in market value due to investors seeking safer, less volatile assets to invest in. Whisky is one of the most resilient high performers and over the last decade, demand for shares in cask whisky have exploded.

One measure specifically for whisky casks is the relatively recent BC20 Whisky Cask Index. This suggested that £100,000 invested in whisky casks in July 2018 would have been worth £160,000 by the end of June 2020.

Invest in whisky casks

Seize the new opportunity to invest in casks of whisky instead of investing in bottles of whisky, as has been traditional.

Proprietary whisky stock

All of our Scotch casks come from stock owned directly by us, so before you’ve even had a chance to choose from our whisky casks, know that each one of our casks have been evaluated by us in terms of potential profitability.

Years of experience

We combine our love of whisky with years of financial knowledge and experience, and our team will expertly guide you through your cask whisky investment, allowing you to feel confident every step of the way.

Certified brokers

All of our brokers are certified and trained by the Wine and Spirits Education Trust, which is one of the world’s leading authorities on wine and spirits education.

The Process

Introduction to your Broker

We’ll introduce you to your broker, and you’ll be able to start considering which of our available casks you would like to buy. For casks of exceptional rarity and quality, prices can reach up to several million pounds, but prices start at around £5,000.

Step One


Once you’ve made your selection, we’ll ask you to take part in Anti Money Laundering checks. In order to do so, we’ll need proof of UK residency - such as a utility bill and your passport. Following this, we’ll then send you a Certificate of Purchase for you to sign.

Step Two

Completing the Purchase

Once we have received your funds and the purchase is complete, we’ll send you an official receipt and a Unique Cask Number for your cask. All of our casks are held in HMRC regulated bonded warehouses in Scotland, and after your purchase is complete, you will be able to visit your cask in situ.

Step Three

A portal to track your investments

Investing FAQs

Is Whisky a Good Investment?

Whisky investment is a perfect choice for investors looking for a less volatile investment than cryptocurrencies or in the stock market. Cask whisky is 100% physical, which allows investors to operate independently from the financial markets, allowing for a level of freedom and flexibility. In the past decade, whisky's value has increased by over 500%, and whisky is often seen as a sound investment due to its tangible quality and this heightened interest in cask whisky.

What is the best Whisky to invest in?

Our whisky brokers can help you navigate through your potential cask options and you’ll be able to find the right whisky for your portfolio. We buy all of our casks, so we are convinced that all of our whiskies are a sound investment and - if the market remains constant - they should deliver great returns when the time comes to sell your cask.

Why is Scotch in short supply?

Due to its quality and boom in popularity, there is an exceptionally high demand for Scottish whisky. The current short supply may be exacerbated by supply chain issues caused by Covid and Brexit, too. Combined with the high demand, we could see the price of whisky rapidly increase over the next few years.

Risks and Values

What are the Risks Associated with Investing in Whisky?

As with all investments, there is risk involved when you choose to invest in whisky. However, this risk is considerably lower than investing in a less stable market such as cryptocurrency. These risks could include: The market price for your cask whisky may fall. If your whisky becomes too old or scarce it may be difficult to sell as a single malt. If your whisky cask was stolen or damaged, it’s unlikely that you would be able to reap the benefits. Of course, there are other risks associated with whisky investment that you may face in the real world.

Does Whisky increase in value?

Whisky investment has far more rewards than risks, and typically whisky does increase in value. As a commodity, whisky tends to improve and become more scarce over time which increases its value. Historical data shows that the average annual return of an 8 year old single malt whisky bought from new and sold in the period 2005-2014 was 9.5% p.a. Major whisky analysts have forecasted steady growth and demand for Scotch which correlates with a worldwide demographic expansion in whisky’s target audience, which is wealthy middle-aged men. Whisky investment is growing as whisky increases in value and more investors are looking to invest in tangible assets.

Contact Us

Contact Us

Download our