Distillery Profile: Jura

Jura is a distillery on the Hebridean island of Jura.

This is between the Kintyre Peninsula on the Scottish mainland and the famous whisky island of Islay. It is one of the best-selling single malts in the UK and regularly features in the Top 5 for sales. It is a supermarket favourite.

Jura’s success has grown over the last 10 to 15 years. The brand’s consistent quality and the marketing of life on the island, plus the distillery’s role within it, have been at the heart of this surge in popularity. The name of Jura comes from the Nordic meaning ‘deer island’. The name was given by the Vikings, who discovered Jura. Deer still outnumber the 196 islanders by a ratio of 20 to 1.

A Bit of History

The Jura distillery was founded in 1810 by Archibald Campbell. It is in the village of Craighouse and was originally named as Small Isles distillery. This is in reference to the numerous small islands and rocks in Craighouse Bay that the distillery overlooked. Small Isles operated for ninety years before closing in 1901 but would not reopen until over sixty years later.

In 1960, the distillery was resurrected by two local landowners – Tony Riley-Smith and Robin Fletcher. The original buildings were in disrepair, so a new distillery was built on the same site. Renowned distillery architect William Delmé-Evans was commissioned to design it. Only then was it named as Jura distillery. The first new spirit was produced in 1963.

Thirty years later Whyte & Mackay purchased Jura in 1993. They remain the owners today. Whyte & Mackay became part of the Emperador Inc. group in 2014. It is under Whyte & Mackay’s ownership that the distillery and brand of Jura has flourished. They have taken it from an obscure island single malt to one of the world’s best-selling and most individual Scotch whiskies. 

Background

Jura is known for its lightly smoky style of single malt. This smoke is gentle and soft, rather than punchy and heavy like those from the neighbouring island of Islay. This lightly smoky style is achieved by marrying non-peated and peated spirit together after maturation. The spirit has a malty, medium bodied feel. 

This works well with a variety of cask types, and this is shown in the core range. It consists of three no age statements – the French Oak, Journey and Seven Wood (a marriage of seven different cask types) – and several age statements. These are joined by special limited editions and rare vintage releases, plus four travel retail exclusives. 

Prior to its recent success, Jura single malt was largely used within blends. This was particularly true once Whyte & Mackay took control of the distillery and maturing stocks in the early 1990s. They used it to add structure and a hint of smoke to their flagship blend – the Whyte & Mackay Triple Matured.

The Geeky Bit

Jura is notoriously a difficult place to make whisky. Despite being close to the mainland, it feels remote. Everything must be brought over on two ferries, via Islay. This includes the malted barley, barrels and other equipment, plus staff. Its electricity also comes via a cable from the mainland.

The distillery is equipped with a 5-tonne mash tun, which runs 28 mashes per week. The mash is fed to one of six stainless steel washbacks and fermentation is 60 hours. There are two pairs of copper pot stills. These are the second tallest in Scotland, behind those at Glenmorangie in the north Highlands. The annual capacity is 2.4 million litres.

Jura spirit is traditionally non-peated, although for short periods each year they use peated malt. The two spirit types are married after ageing and prior to bottling to create a lightly peated style that Jura is famous for.

One To Buy | Jura 16 Years Old Perspective No.1

The first in a new series of single malts from Jura that was released late last year. The whisky has been matured in a classic combination of ex-bourbon and ex-Oloroso sherry casks. It is bottled at 46.5% ABV and is both non-chill filtered and of natural colour. 

Expect notes of vanilla toffee, baked apple and dried fruit, especially raisin and candied orange peel. These are supported by dried apricot, toasted hazelnut and heather honey, which are all wrapped in a gentle wisp of soft peat smoke.

by Matt Chambers
Master of Whisky at Whisky 1901
31/05/2025

Download our investment guide

Whisky is increasing in value more rapidly than any other luxury asset class including diamonds and gold. Download your copy of the investment guide.

Download

 

**Disclaimer**: Important information. Please read carefully before making any purchase. This communication is for informational purposes only and does not constitute financial or investment advice. Whisky 1901 Ltd is not a regulated financial institution and is not authorised by the Financial Conduct Authority (FCA). Any references to “investment,” “broker,” “adviser,” or similar terminology are used descriptively only and should not be interpreted as regulated financial services.

Whisky 1901 Ltd does not provide financial or investment advice, does not assess suitability, and does not make recommendations. Any decision to purchase whisky casks is made solely by the customer, based on their own judgment and, where appropriate, independent professional advice.

Whisky is sold as a physical, tangible asset and not as a financial product. Purchasing whisky carries risks that differ from regulated investments such as stocks or bonds, and customers should make purchase decisions independently and based on their own research.

Key Risks and Considerations:

1. Please be aware that whisky casks are unregulated in the UK and that the value is variable, meaning it can both increase and decrease. 

2. Understand that you have 14 days to change your mind and request a full refund under our cooling-off period.

3. All Clients of Whisky 1901 Ltd must be aged 18 years or older to make a purchase, in accordance with UK law and regulations regarding the sale of alcohol to minors.

4. Please note that the volume of spirit will decrease over time due to evaporation, known as “the Angels’ share”.

5. Please be aware that “New Make” spirit must be matured for a minimum of 3 years, during which its alcoholic strength could be reduced. However, for the product to be classed as “Whisky”, it must retain a minimum strength of 40%.

6. Please understand that as a buyer you may get back less than the amount paid. Additionally, past performance is not necessarily indicative of future performance.

7. The sale price offered by Whisky 1901 Ltd includes a discretionary commercial markup. This markup is applied to the acquisition cost of the whisky and reflects both the costs incurred in connection with the provision of services including, but not limited to, storage, movement and maintenance of casks, insurance, and associated administrative and software infrastructure and a profit margin retained by Whisky 1901 Ltd in the ordinary course of business.

As a result of the markup applied, there is a material difference between the Company’s acquisition cost of a cask and the price at which it is sold to investors.
Investors should be aware that this markup creates a difference between the Company’s acquisition cost and the price at which the cask is sold. This spread may impact the potential for future returns and may affect the ability to achieve a profit on resale. Comparable casks may be available from other sources at different prices. Prospective purchasers should conduct their own due diligence and consider obtaining independent financial advice before making any investment decision.

8. Please recognise that the cask price can fluctuate and the price of casks can go down as well as up, neither of which are guaranteed.

9. Whisky casks are a long term maturing asset and therefore it is advised to be held for a minimum of 5 to 10 years.

10. Whisky casks are an illiquid asset. There is no guaranteed secondary market, no guaranteed timeframe for resale and no obligation on Whisky 1901 LTD to buy back or sell the cask on your behalf.

11. Please understand that the products and services we offer may not be suitable for all customers. If you have any doubts, we advise you to seek advice from an independent financial advisor.

12. Finally all whisky casks are stored in HMRC bonded warehouses in Scotland and are comprehensively insured against risks including fire, theft and accidental damage, insurance policy is updated annually. The customer understands that any cask investment can be physically verified via a company organised visits to warehouses where tastings can also be accommodated.

 

Download our
investment
guide